ARDENNO SOLUTIONS APPOINTS SCOTT DEUTSCH AS VICE PRESIDENT MARKETING AND BUSINESS DEVELOPMENT
Enhanced Management Team Signals Aggressive Marketing Approach for Future of Company's Collaborative Knowledge Management Software Solutions
Philadelphia, PA. USA and Manchester, UK - (7 August 2006) Ardenno Solutions, Inc., a leading provider of Collaborative Knowledge Management software solutions for research and development, today announced that Scott Deutsch has been appointed as Vice President of Marketing and Business Development. In his new role, Mr. Deutsch will lead the effort to further define and expand Ardenno's presence in pharmaceutical, biotechnology, and biopharmaceutical research markets. He brings more then 20 years of experience in the sales and marketing of enterprise and laboratory informatics software solutions.
Previously, he was Vice President of Global Marketing at LabVantage Solutions, a leading provider of laboratory information management (LIMS) that provided enterprise quality and sample management software. Scott was instrumental in helping LabVantage in its efforts to reposition itself in the laboratory market and was a key contributor in enabling the company's global revenue growth. Deutsch also has held positions as Vice President of Marketing with Prophet 21, Director of Marketing, Americas with the Baan Company, and Director of Sales and Marketing for Primavera Systems. Deutsch is a graduate of Drexel University.
"We are excited about having Scott join our team in this senior management role. He will help Ardenno better expand its market penetration in the global collaborative research market", stated Ardenno's President, Joe Peden. "The market opportunity could not be greater as companies with research efforts strive to better manage the vast amount of growing data available for their knowledge workers."
"Ardenno is an exciting growth story and I look forward to being a key contributor," said Mr. Deutsch. "It is a professional marketer's dream to be a part of a company who has such a clear value proposition to the research organization and can easily quantity a return on a technology investment in less then 90 days."
Problem Statement
R&D productivity is not at acceptable levels because fundamentally it still is an individualistic art. Organizations continue to build complex "systems" with the hope of a productivity return. The problem is that these "systems" are not oriented toward helping the researcher. After all, how long have document management systems been installed? What about those custom developed database solutions? Yes, improving the productivity of your research is not a new problem.
Market research studies have found that of a researcher's time, approximately 31% is spent communicating with others in the company, 24% is wasted waiting for decisions to be made or for something to happen and 34% was spent performing administrative tasks. Thus, leaving just 11% of a researcher's time to devote to actual research. Further studies found that, over 80% of this research time was spent doing work that was the same or very similar to work previously done and that actually only 2.2% of a researchers time is spent performing novel research.
These existing systems never take into account how a researcher really works day-to-day. Research is a disciplined world made up of creative individuals who collaborate with others to solve problems that can lead to sizable rewards. It's unfortunate that they are unable to collaborate better and smarter because they simply cannot find all the available and relevant information they to make better use of their research time.
Ardenno Collaboration Center
Ardenno's Collaboration Center solution addresses these common research problems. Companies need better ways to manage the vast amount of growing data available for their knowledge workers—starting from raw analytical instrument data, to molecular drawings and other structured and unstructured analytical data. A key challenge is making the vast amount of available data easily accessible for internal collaborative purposes to enable researchers to take advantage of their colleagues' work in order to deliver the best possible product in the shortest possible timeframe.
The information silos maintained in research organizations have created an exaggerated "MyData" mentality that has imposed barriers to data sharing. Hierarchical storage and compliance systems have exacerbated the "MyData" problem by migrating many files to long-term storage platforms without an understanding of their intellectual value. A lack of semantic searching has made it difficult to find and retrieve "the right" files. All of these factors have stunted knowledge worker productivity. Ardenno's Collaboration Center solution helps disparate research teams perform smarter, and to enable them to better leverage their complimentary knowledge community.
About Ardenno Solutions
Ardenno Solutions is a provider of Collaborative Knowledge Management software solutions that aid knowledge workers become more knowledgeable. We enable research teams to produce and deliver research of the highest quality, with an improved utilization of their time and project resources and help them minimize project redundancy. Ardenno is purpose built to deliver almost instant collaboration benefits, without adding administrative project overhead. Ardenno applies graphical social networking visualization techniques to provide knowledge workers with improved data relevancy and data context, which is vital for disparate research organizations. Further information about Ardenno Solutions and its products is available at www.ardenno.com.
Adrenno® is a registered trademark of Ardenno Solutions, Inc. Ardenno Solutions, the Ardenno graphic logo, Ardenno Collaboration Center, Ardenno Town Hall are trademarks of Ardenno Solutions, Inc.. All other company and product names are trademarks or registered trademarks of their respective owners.